InsMark

Life Insurance Made Crystal Clear

The Most powerful sales and marketing presentation in the business


Established by Robert B. Ritter Jr. in 1983, InsMark provides illustration software and related marketing services for the insurance and financial services industry. Prior to the development of InsMark, Bob Ritter had been a general agent and independent broker who consistently qualified for MDRT’s Top of the Table. Bob realized that all his clients truly need is clarity of their financial situation and a clear, attainable path to achieving their goals. This is why he created the InsMark Reporting system.

Providing Your Clients With More Clarity

It’s a very typical scenario. LifePro just ran an awesome, detailed illustration from a carrier, and you are excited to show the report to your client. The truth of the matter is, if your client is unable to comprehend the 36-page report that was generated, the entire effort becomes meaningless. This is why LifePro has partnered up with InsMark.

The InsMark Reporting System provides supplemental reports that easily illustrate exactly what the client is receiving. These illustrations are easier for your clients to understand, helping you to close more cases. The InsMark system links to a growing list of over 85 premier life insurance carriers to ensure you can seamlessly communicate the complexities of any life insurance policy.

The Distinct Advantage Your Business Needs

InsMark’s product line utilizes a unique approach to illustrating all forms of cash value life insurance. Illustration design requires the coordination of three disciplines: actuarial, legal and creative presentation; and no system is good at mastering all three. InsMark deals solely with creative presentations – leaving actuarial and legal considerations to the carrier’s primary illustration system.

Separating the creative presentation from the actuarial number crunching gives InsMark – and its customers – a distinct advantage in software development. InsMark’s linking technology allows its research and development staff to concentrate on the artistic aspects of the presentation. Proving that this technique works, InsMark is the only illustration system consistently asked for by name by insurance producers in the field.


As a premier InsMark partner, LifePro has employed a full suite of InsMark illustration tools. For no additional fees, LifePro advisors can utilize these tools for their clients with the help of our fully trained, in-house team of InsMark support staff.

Or perhaps you’re thinking about directly implementing the InsMark system into your business. For a limited time, InsMark is offering LifePro referrals an 50% discount on many of their products, including system licenses! Contact the LifePro team at (888)543-3776 or info@lifepro.com to learn more!